350 Social Media Tactics

All Internet Marketers Should Track their Competition

September 9, 2010 | In: Business

The first step when it comes to launching any kind of business is doing the proper research. It’s important that you find out all you can about the market you are involved with. You should be thoroughly familiar with the kind of customers you are targeting in this niche. You need to learn everything you can about the products that are already available in that niche. The reality is that research is an ongoing part of running a successful online business. Even after you’ve got your business up and running you still need to keep track of your competition. How will you know that you’re the best if you don’t know what everybody else is doing?

Visit YouTube frequently and subscribe to your competitors’ channels. This is especially valuable advice for people who are trying to earn a living online by doing affiliate marketing (or promoting other products). You can search right on YouTube for products you promote or might want to promote. It’s also helpful to do searches that pertain to your target market. Pay attention to the videos you find. By watching, you can see what is effective and what isn’t and then use this information in your own marketing. It’s important to remember that the quality of a promotional video reflects the product and business behind it.

SpyFu is another tool that lets you spy on someone without feeling so guilty about it.

SpyFu will constantly let you know what a company or organization is up to. All the program needs is a web address, name of the company or name of the person you want to track. The software will then send you records on keywords and ad words that the competition is using. You’ll also discover their rankings for the keywords and key phrases they utilize. This can be great if you want to learn how best to SEO your company.

SocialMention is another program that’s available. This will allow you to receive reports via email about your competition. If you want to know if what they’re doing for their marketing campaigns is working, this will definitely let you know.

If you want to track yourself, this program will do that, also. This will show you how you are measuring up against the people you see as competition. And if news breaks out about a person or company you’re tracking, you will instantly be notified.

It is very important that you keep track of your competition. Just remember that there’s only a certain amount of money out there for all of us. People don’t have unlimited funds, after all. If you want as much of this money as possible, it’s necessary to show your prospects that spending money with you is worth it. You have to understand your competition if you hope to do this. If you employ software for this tracking task, not only will you always know what your competition is up to, but you’ll have much more time to grow your business.

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23 Responses to All Internet Marketers Should Track their Competition


Marisha Brindamour

September 27th, 2010 at 8:42 am


Burton Haynes

September 28th, 2010 at 7:31 am

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October 5th, 2010 at 3:25 pm

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October 5th, 2010 at 9:48 pm

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October 6th, 2010 at 8:01 pm

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October 9th, 2010 at 9:09 pm

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October 22nd, 2010 at 4:34 am

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Carroll B. Merriman

November 2nd, 2010 at 8:24 am

Social networking sites are good choice such as twitter, facebook, they have grate traffic every day. But cause the audience are not segmented, the converion my be very low. You may also find some sites related to your products or service, publish some articles with link back to your sites.


Stacey Flipp

November 5th, 2010 at 3:16 pm

I truly enjoyed this. It is extremely educational and useful. I will back to check on upcoming articles


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November 6th, 2010 at 10:55 am

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Andrew Pelt

November 11th, 2010 at 9:22 am

If his domain name is available (which you can check at some place like register.com, or godaddy.com) then you can purchase it. If it’s not available you can try to contact the competitor that went out of business and attempt to purchase it directly from him. Otherwise you will have to keep an eye on it and after it expires you can purchase it and then have it pointed to your name servers.


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November 17th, 2010 at 7:37 am

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