350 Social Media Tactics

How to Be a Better E-mail Marketer

June 28, 2010 | In: Business

Most internet marketers know far more ways to sell than they actually use. There are website promotions, pay-per-click advertising, pay-per-view advertising, email marketing, video marketing, etc. Well, marketing to your email list happens to be one of the most profitable tools in the marketers bag of tricks. A properly cultivated list of email subscribers will trust what you say, they’ll consider you an expert, and in the end – they will buy what you’re selling. That’s the dream for all online marketers! Before the dream becomes reality, you’ll need to educate yourself on the subject plus be willing to put in the required time and effort. You can make a lot of money in sales-if you have the right message and present it in the right way. Here are some hints to help you find e-mail marketing success.

Before emailing to your business prospects, you must get their permission to do so. It’s pretty simple, really, if you do not get their permission you’ll be spamming them. And you’ll never want to be branded as a spammer. Some say you’ll never regain a good reputation, and at the very least it’s extremely difficult. So make sure that you are only sending your e-mails to those who have signed up for your list through legitimate means. After that it’s a green light, and you know they want to hear from you and receive your emails.

Remember to send out some of your emails without a sales message included in them. Believe it or not, you can usually create better sales responses if you sometimes send out messages that contain nothing more than useful information. Many people just want more information before they decide to buy. You will drastically increase the odds of people opening your emails and reading what you have to say, which is every email marketer’s greatest challenge.

Try not to send out too many emails. There are some who believe they need to send messages out every single day, or at least every other day. We say that this is overkill. Coming up with that many original e-mails is difficult and time consuming. Besides, if your mailing list get used to receiving emails from you daily that always try to sell them seomthing, they’re more likely to delete them unread. Your mailing list could become so annoyed with being bothered by constant emails that they turn off completely. Think of over-emailing as the internet marketing equivalent to a pushy salesperson hassling you endlessly to buy something to the point that you eventually get completely turned off and walk away.

Email marketing is an art form. Many internet marketers do not realize this, and that is why you get so many messages that sound the same, are poorly written and are full of easily fixable mistakes. Seems many of them think all they need to do is say, “Hello,” and then say, “Buy this now.” The best approach is to learn how to market to your list the right way, and then do your best to craft compelling email copy. You will get better with it as long as you do those things and always keep working at it.

7 Responses to How to Be a Better E-mail Marketer


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